There are a variety of contraceptives on the market that can be obtained through a medical professional or over the counter. The most easily available contraceptive is the condom. We take a look at the history of major brands such as Trojan and Durex condoms to find out how the product became so popular and identify what changes have occurred over the years.
Durex condoms are probably the best known brand in the UK and were the first to offer non latex varieties made from polyurethane. This was to address the fact that some people suffer from an allergy to latex. Founded in London in 1915, Durex has now cornered around a quarter of the global market in condom sales. This equates to the production of one billion units per annum.
As well as offering an alternative to latex condoms, Durex has also launched products that are said to improve blood flow, creating a firmer erection. In addition to this they released a vibrating ring that is worn around the base of the penis for greater stimulation. Among their many varieties, Durex have introduced flavoured and ribbed condoms, all available in varying thicknesses for increased or decreased sensation, depending on the needs of the wearer.
In the US, the Trojan brand was declared the most successfully selling condom. Established in 1927, Trojan initially used a material derived from rubber before turning to latex in the 1930s. This was to produce a more comfortable experience through a more natural feeling. Part of their popularity was based on a spoof website called Trojan Games which parodied the Olympics but with adult content.
As a brand, Trojan has been successful in promoting safe sex campaigns and in launching merchandised products such as a clothing range. This has helped promote the safe sex message to protect people from unwanted pregnancies and sexually transmitted diseases. Trojan also have a varied range of condoms to suit each individual, but the marketing campaign that really promoted the brand was the introduction of the extra large condom, which is fifteen per cent larger than regular varieties.
Conversely, the female condom has not received any recognisable or specific branding strategies. As such, this type of condom has remained a less popular option for protection against pregnancy and sexually transmitted diseases even though it provides an even safer form of contraception by providing extra protection through increased genital coverage.
Female condoms were originally made from polyurethane and then nitrile rubber. This led to a reputation of having a distinctive crinkling sound during intercourse, which some people felt was off putting.
Despite this, manufacturers have continued to improve the design, recently turning to latex varieties. Without high profile branding however, the female condom is mostly promoted in communities where it is difficult to persuade men to wear protection rather than in communities where safe sex is achieved through mutual agreement.
There is no doubt that creating a marketing image has helped the success of major brands and helped tackle the often sensitive issue of safe sex. Branding helps get a product noticed, and done correctly it can encourage often image conscious young people to practice a healthier sexual lifestyle. Combined with ever more refined manufacturing techniques to improve the quality and sensation, condoms look set to stay as one of the preferred contraceptives for sexually active people of all ages.
Durex condoms are probably the best known brand in the UK and were the first to offer non latex varieties made from polyurethane. This was to address the fact that some people suffer from an allergy to latex. Founded in London in 1915, Durex has now cornered around a quarter of the global market in condom sales. This equates to the production of one billion units per annum.
As well as offering an alternative to latex condoms, Durex has also launched products that are said to improve blood flow, creating a firmer erection. In addition to this they released a vibrating ring that is worn around the base of the penis for greater stimulation. Among their many varieties, Durex have introduced flavoured and ribbed condoms, all available in varying thicknesses for increased or decreased sensation, depending on the needs of the wearer.
In the US, the Trojan brand was declared the most successfully selling condom. Established in 1927, Trojan initially used a material derived from rubber before turning to latex in the 1930s. This was to produce a more comfortable experience through a more natural feeling. Part of their popularity was based on a spoof website called Trojan Games which parodied the Olympics but with adult content.
As a brand, Trojan has been successful in promoting safe sex campaigns and in launching merchandised products such as a clothing range. This has helped promote the safe sex message to protect people from unwanted pregnancies and sexually transmitted diseases. Trojan also have a varied range of condoms to suit each individual, but the marketing campaign that really promoted the brand was the introduction of the extra large condom, which is fifteen per cent larger than regular varieties.
Conversely, the female condom has not received any recognisable or specific branding strategies. As such, this type of condom has remained a less popular option for protection against pregnancy and sexually transmitted diseases even though it provides an even safer form of contraception by providing extra protection through increased genital coverage.
Female condoms were originally made from polyurethane and then nitrile rubber. This led to a reputation of having a distinctive crinkling sound during intercourse, which some people felt was off putting.
Despite this, manufacturers have continued to improve the design, recently turning to latex varieties. Without high profile branding however, the female condom is mostly promoted in communities where it is difficult to persuade men to wear protection rather than in communities where safe sex is achieved through mutual agreement.
There is no doubt that creating a marketing image has helped the success of major brands and helped tackle the often sensitive issue of safe sex. Branding helps get a product noticed, and done correctly it can encourage often image conscious young people to practice a healthier sexual lifestyle. Combined with ever more refined manufacturing techniques to improve the quality and sensation, condoms look set to stay as one of the preferred contraceptives for sexually active people of all ages.
Information about the Author:
Dom Donaldson is a family planning advisor. Find out more about Durex Condoms at www.condomcare.co.uk/22-c-durex-condoms.html
